How fast time flies! Our Frexy’s last redesign has been going up for 3 years now and with time, it kinda got going “down” in terms of both design and content. Client works ate most of our time; we have been busy with IconEden’s business and various internal projects. No more excuses, we loved working for ourselves and it’s time to make a face lifting and make the site catch up with the present day and truly express the pleasant circumstance we are in now.

Why realigned?

Let’s talk a little bit about the design. To be honest, we still love the design of the previous version, which we want the new design to be consistent with. As you may see, it seems there’s no any noticeable change in it, apart from the content. But it has, yes it does. We paid a lot of attention to the details: grid, typography, color scheme. But above all, the most significant twist we did for it was in the pixels. Yes, we realigned and that’s what it’s all about.

So, why was it, if you might ask? Well, the word that’s always come through our mind at the first stage is ‘redesign”, as Cameron Moll said “Good designers redesign, great designers realign”, so the simple and proper answer for you is this is because we want to keep our branding and identity. We believe, and so do you, that our last design has already been solid and remained our love for it. Therefore, instead of anew doing a redesign, we only did a few changes to the typography, the grid, the color,… and in doing so, the design would be able to both convey a fresh air and keep the identity.

Having said that we didn’t change our mind for a little while until we got a valuable e-mail from Paul saying

“I had no idea Frexy was behind IconEden and it explains why it is so beautiful. I remember Frexy from back in the days as well with its colorful design.”

The course of our realign

As you might know, we’re our own worse clients. We created around 20 designs with 5 different concepts and sent them to our friends from whom we received lots of great feedback. That helped us come up with some twists and we revised. But the process was like, again and again. It seemed we’re on the train bound for nowhere. After a few months of weary choices, we thought we could nail down with a concept, of which the design was actually sliced and diced in HTML & CSS and ready for implementation.

Few weeks later, we started to have a feel of love and hate for it at the same time. While this design looked very trendy and shiny, it neither reflected our working ethic nor set the right mood. Eventually, it helped sharpen the direction and we came up with another version, and it’s what you see now.

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What about MinTran’s blog?

Min’s personal blog is collecting dust. The blog needs a fresh design to update it more frequently. Min is still working on the design of a brand new personal blog/lifestream. Besides, any of its posts will also be immigrated to Frexy’s blog.

Lastly, we know some nasty bugs are still available there and we're looking for a way to play around to fix them, meanwhile continue to improve the overall design. If you encounter with any while browsing, please be kind to inform us on the comment field. We thank you and appreciate that.